Spanish  
 

Market Research

 

Applied research and marketing

Market Studies and Development provides market research services to a wide variety of companies from different sectors that need a 360° view of their business environment as well as specific data that enables them to make effective strategic decisions while optimizing their budgets and marketing activities.

 

IT Specialization. Our competitive advantage  

Thanks to our profound experience in the marketing research field and our insights into technology and its evolution, Market Studies and Development has become an essential partner to specialized IT companies through our understanding of the Information Technology market and, importantly, the fact that we “speak exactly the same language.”

We are in the position to create and propose new research methodologies that make optimal use of the technological advances in communications for the purposes of data collection. This enables us to secure significant savings for our clients in terms of response time and travel expenses to and in the field.

We are in permanent contact with a wide group of professionals in a variety of specialized areas, all of whom are major users of the Internet on different levels, ranging from company directors to private users, including heavy users and/or late adopters. This relationship allows us to provide competitive analyses of websites, regardless of whether they are up and running or in different stages of development.

 
 

Main services

 

Research

Market research – qualitative and quantitative

In-depth  one-on-one interviews

Competitive analysis

Evaluation of service perception and satisfaction

Evaluation of websites on the Internet (functionality, design, content, technological support, visual synergy vis-à-vis brand positioning; user perceptions, etc.)

Focus groups

Corporate and brand image research

Advertising recall studies

Consumer/user/subscriber profiles

Opinion polls

 Special tailor-designed methodologies for Ad-hoc research

 

Marketing consulting

 

Each research project carried out by Market Studies and Development includes:

General recommendations on marketing and sales strategies, corporate image and communications programs, product and brand re-launchings, among others.

Recommendations specifically for the short, medium and long term in the operational, tactical and strategic spheres.

Recommendations and action plans organized according to different client areas to facilitate individual area response.

 
Av. México No 19-701, Colonia Condesa, México, D.F. CP 06100 Tel: (5255) 5286-6906 Tel/Fax: (5255) 5286-1839
email: corp@jfs.com.mx | Derechos reservados de Joint Future Systems, S.C. 2006 | By Proyektoweb